TikTok is now a lively community of beauty inspiration, with more than 2.6 billion monthly active users fueling some of the most innovative makeup trends. This is not a platform merely about going viral for dances it’s where makeup enthusiasts, ranging from novices to masters, exchange daring concepts and down-to-earth advice. For 2025, TikTok is changing the face of beauty with trends that hybridize artistry, access, and diversity. Makeup is not simply about beautifying features anymore; it’s how one expresses individuality and connects to a global community.
From dramatic makeovers to daily hacks, these trends reveal the range and imagination of TikTok’s beauty universe. Whether scrolling for ideas or prepared to experiment, the next 20 trends will take your makeup to the next level with panache and charm. Dive into the looks that are dominating 2025, each filled with tips to be done at home.
1. Jam Lips
Jam Lips add a luscious, berry-inspired shade to your makeup collection. The look replaces hot reds with gentle, brown-berry tones that have a retro warmth, reminiscent of your favorite jam. It’s good for any season, bringing a spring note to your complexion. Fans on TikTok are obsessed with its shiny, effortless look.
- Select berry color: Pick lip stains in shade Rhode or Dior for deeper, richer colors.
- Give it a shiny finish: Use clear gloss for the lips to look juicy and luscious.
- Personalize it: Go dramatic with a darker hue or subtle for everyday use.
This trend can easily adapt to everyday days or dress-up nights out. It’s possible to adjust the color to suit your mood or clothes. It’s an easy way to introduce color with a sense of ease.
2. Peel-Off Lip Liner
Peel-off lip liners are changing the game when it comes to lips with a long-lasting, no-smudge line. You put the liner on, let it dry, and then peel it off for a sharp line that stays put. TikTok fans love the fun process and reliable finish. It’s an easy but whimsical addition to your makeup routine.
- Use with caution: Use a heavy liner like Sacheu’s and let dry before peeling.
- Try on colors: Go for strong reds or soft pinks to suit your style.
- Finish with lipstick: Finish with gloss or matte lipstick for personalization.
It’s ideal for busy days when you can’t be bothered with retouching. There are so many varied shades that you can choose one to suit your sense of style. TikTok guides show how effortless it is to achieve.
3. Milky White Nails with a Makeup Twist
Milky white nails with soft dewy makeup are clean and dreamy. The look pairs silky nails with glowing skin for a chic, on-trend look. It’s simple yet dramatic, perfect for those who like understated beauty. TikTok tutorials have no problem achieving it.
- Smoothly polish: Use a great milky white nail polish and top with a glossy topcoat.
- Match your makeup: Pair with shiny eyelids or a glowing highlighter for harmony.
- Maintain nails neat: Avoid chips to preserve squeaky-clean, sophisticated atmosphere.
This style is great for everything from work to weekends. The dainty nails and radiant makeup blend for a classy appearance. It’s a simple method to look polished.
4. Douyin Makeup
Inspired by China’s Douyin, this trend is all about delicate touches and dewy skin. It’s all about a healthy, youthful shine that looks natural but finished. TikTok has fallen head over heels for its chic ease and everything-in-between. That glassy, shiny complexion is why it’s trending.
- Start with skincare: Use moisturizing serums and sheer foundations for a velvety base.
- Add soft blush: Soften your features with light blush and pale lips.
- Highlight for shine: Use highlighter on cheeks and nose for a shiny finish.
This look is perfect for lazy days or busy mornings. Its natural beauty focus makes it accessible to all. Give it a try for a simple, glowing complexion.
5. Wolf Haircut Meets Bold Brows
The messy Wolf Haircut looks fantastic with strong, defined brows, creating a mix of textured and sleek styles. The untidy hair contrasts with pointed brows to make for a dramatic appearance. TikTok likes how this combination showcases personality and cuteness. It’s a show-stopper.
- Groom brows well: Line brows with gels or pencils to create full, understated arches.
- Keep makeup subtle: Softener surrounding features to make brows and hair stand out.
- Give soap brows a try: Use soap for a textured look that is feathered and grows out with the cut of your haircut.
The trend adds drama even if you do not have the haircut. Dramatic brows sit on your face for a dramatic effect. Experiment to get the perfect balance for you.
6. Matcha-Inspired Makeup
Matcha’s soft green shades bring a modern twist to eye shadows, liners, and glosses. Ranging from pale pastels to metallic sheens, the trend creates a whimsical dash of color. It suits most skin tones, making it a TikTok favorite. The look is bright and new.
- Choose your green: Go for light greens for a natural look or metallic for drama.
- Smoothly blend: Apply with a soft brush so colors blend smoothly without jarring lines.
- Find your shade: Experiment with greens to determine what complements your complexion.
The fun colors of this trend are for anyone who wants to experiment. It’s perfect for subtle or dramatic makeup. Experiment to create your own look.
7. Korean Skincare Meets Natural Makeup
K-beauty’s radiant complexion is paired with light makeup for a natural, freshly finished face. It starts with a healthy complexion, built with rigorous skincare. The prepping component, TikTok fans stress, is the secret to a flawless face. It reminds us that minimal can be beautiful.
- Hydrate first: Use serums and essences to achieve a dewy, healthy base.
- Go light on makeup: Use tinted moisturizers or BB creams for a light finish.
- Add a gentle glow: Apply creamy blush and highlighter for day-to-day glow.
This is a great look for wear every day or hectic schedules. It centers on healthy skin for a long-lasting glow. It’s a classic look that’s easy to love.
8. Pimple Patches as Accessories
Pimple patches are trendy nowadays with fun, playful prints. Blemish beauty can be a fashion statement, all thanks to brands like Mighty Patch. The get-ready videos on TikTok show how to add them to your routine. This trend loves flaws with confidence and creativity.
- Pick playful prints: Go for patches with stars or hearts printed on them for a playful vibe.
- Blend with makeup: Apply patches as part of your daily routine for a natural look.
It’s not just about the patches themselves, but about how fun and statement-making the process can be. It’s innovative to convert an everyday product into something that makes a statement. Give it a try to give your routine some personality.
9. Perfume Layering and Fragrant Makeup
Perfume layering lets you create a custom scent, and now it includes scented makeup. TikTok users share ways to mix fragrances and use scented blushes or lipsticks. This trend adds a special, sensory touch to your look. It’s about making beauty feel luxurious.
- Blend smartly: Mix musky and floral scents for a balanced, lasting fragrance.
- Use scented makeup: Try blushes or lipsticks with subtle scents for flair.
- Start small: Experiment with small amounts to find fragrance mixes that work for you.
This trend makes your routine indulge in luxury and personalized. It’s great for those who love a touch of class. Play with fragrances to create something unique.
10. Edible-Inspired Beauty
Fruit and dessert-flavored makeup incorporates colors such as cherry blush or chocolate eye shadow for a fun look. This trend adds nostalgic, cheerful colors to your appearance. TikTok is obsessed with its fun, innovative vibe. It’s a happy means of expressing your fashion sense.
- Use bold colors: Experiment with peachy lip glosses or berry blushes for a delicious appearance.
- Balance bold colors: Combine with neutral colors to make it wearable.
- Have fun: Let bold colors unleash your creative spirit.
This trend’s vibrant colors add a dash of joy to each and every daily routine. It’s perfect for experimenting with bold, vintage looks. Indulge and play with the creativity.
11. Watercolor Eye shadow
Watercolor Eye shadow blends soft shades for a painterly, dreamy finish. Soft blues, purples, and pinks produce a watercolor effect on your lid. TikTok is obsessed with how versatile it is for everyday and dramatic eye makeup. It’s a trend where you get to be artistic.
- Blend soft shades: Place pastels like blue or pink for a mixed finish.
- Give it some shine: Place some glitter in the center of the lid for that added oomph.
- Make it yours: Blend colors together to get a look that’s uniquely yours.
The innovative energy of this trend is perfect for anyone who loves to play with color. It works for daytime wear or nighttime drama. Experiment with various combinations to find your perfect palette.
12. Glazed Donut Skin 2.0
Glazed Donut Skin 2.0 creates a shiny, radiant skin that glows from the inside out. Mixing makeup and shimmery skincare produces a glass-like effect. TikTok users provide tips for a glowing, healthy skin. It’s perfect for a dewy, fresh look.
- Moisturize: Use serums and glow primers for a glossy look.
- Highlight the areas: Use balm or highlighter on cheeks for a shiny look.
- Keep it simple: Pair with light makeup to let your skin be the star.
This is a great look for someone who desires a healthy-looking, radiant complexion. Easy to do during the day or at night. Try it for a bright, low-effort look.
13. Negative Space Eyeliner
Negative Space Eyeliner employs empty areas for graphic, bold looks. Geometric shapes or hover wings achieve a cool, artistic look. TikTok loves how adaptable it is, from simple to complex designs. It’s a modern take on classic eyeliner.
- Start with something simple: Try a basic cut-out look before moving to complex ones.
- Use bright liners: Choose shiny or bright colors for dramatic effect.
- Get accurate: Use a fine-tip liner for sharp, clean lines.
This trend lets you play with the edges of eyeliner styles. It’s perfect for those who love statement, cutting-edge looks. Practice to come up with your own design.
14. Y2K Glitter Revival
Y2K Glitter Revival brings back 2000s sparkle with a fresh, eco-friendly twist. Shimmery glosses and eyeshadows add playful nostalgia to your appearance. Eco-friendly glitter is the favorite among TikTok users for guilt-free shine. It’s a playful, glittery trend.
- Chooses environmentally friendly glitter: Use eco-friendly alternatives for sustainable shine.
- Use lightly: Apply for inner corners or lips for subtle glow.
- Other makeup is kept to a minimum: Let the glitter take center stage with a light base.
This trend mashes Y2K nostalgia with contemporary morals. It’s perfect for adding a little bit of sparkle to any look. Play with placement for a bespoke look.
15. Blush Draping 3.0
Blush Draping 3.0 sweeps dramatic blush over cheeks, temples, and eyelids for dramatic, sculpted impact. Brighter shades like coral or pink add a pop of personality. TikTok shows how to blend for a smooth finish. It’s one that works for bold or subtle looks.
Blush Draping 3.0
- Blend with care: A soft brush prevents streaks and one unified look.
- Try bold colors: Try using strong colors for a fashion-forward appearance.
- Tone it down: Apply lighter blush for an everyday, wearable look.
This trend reinvents blush for dramatic effect. It’s ideal for high-fashion styles or softer everyday wear. Vary the intensity to suit your mood.
16. Chrome Highlighter
Chrome Highlighter uses metallic shades like silver or gold to create a futuristic shine. It’s perfect for evening routines, bouncing light for a strong shimmer. TikTok pairs it with minimal makeup to highlight it. It’s a high-end addition to the routine.
- Apply to high points: Use cheeks and brow bones to get the most shine.
- Choose metallic shades: Try silver, gold, or mix colors for variety.
- Minimal makeup: Pair with a neutral base to create the chrome effect.
It will add a red-carpet glow to your appearance. Ideal for evenings and soirees. Use shades for a shiny, bright appearance.
17. Freckle Art
Freckle Art takes faux freckles to new heights with bold, unique patterns. With eyeliner or tattoo markers, you can create rainbow or star patterns. TikTok loves its playful, creative vibe. It’s a cool way to get creative.
- Use safe tools: Apply temporary pens for precise, skin-friendly designs.
- Get creative: Try different shapes like stars or colored dots for a fun look.
- Keep it simple: Use minimalist makeup to let the freckles take center stage.
This trend’s freedom of creativity is perfect for being creative and daring. It’s a fun way to show off your unique sense of style. Try using different designs to get creative with it.
18. Gradient Blush Lips
Gradient Blush Lips unite matching lip color and blush for a smooth, polished look. Peaches or pale pinks produce a combined, elegant effect. TikTok loves its simplicity for quick routine. It’s a sophisticated, easy trend to try.
- blend colors well: Use similar shades of blush and lipstick for a blended look.
- blend for a gradient: Use blush on lips and blend for a subtle fade.
- Use soft hues: Opt for pinks or peaches for a fresh, wearable appearance.
The simplicity of this look makes it ideal for busy days. It creates a sleek appearance without requiring much effort. Experiment with different hues to find your choice.
19. Crystal-Eye Ornamentations
Crystal-Eye Embellishments set tiny gems or rhinestones along the eyes for a dazzling look. The trend makes glamour makeup more everyday. TikTok shows how to apply them safely to get stunning results. It’s a dramatic, shiny effect.
- Use safe glue: Use skin-safe adhesive to hold crystals in place to avoid irritation.
- Begin small: Experiment with applying one gem at the inner corner for a soft sparkle.
- Lighten makeup: Pair with everyday makeup to let crystals be the focus.
This style adds any appearance a red-carpet sophistication. Ideal for nights out or bold everyday looks. Play with placement for a bold look.
20. Bold Underliner
Bold Underliner uses bright or shiny liner along the lower lash line for a fun pop of color. Neon blue, pink, or green makes eyes pop. Its simplicity and versatility are TikTok’s favorite hobbies. It’s an easy way to bring color into your makeup.
- Select bright liners: Use neon or glittery colors to create a dramatic effect.
- Use carefully: Use with a precise brush for clean lines along the lash line.
- Mix with neutrals: Use alone or with light eyeshadow for convenience.
Fun colors of this trend make it ideal for experimenting. Easy to use and great for any occasion. Try different shades to find your look.
These 20 trends show how TikTok can spark beauty inspiration. From lips so luscious to eyes that shine like glitter, there’s something for everyone. Pick up your brushes and try out these looks to let your personality shine!
