
Get ready, fashion fanatics, because Blake Lively’s “It Ends With Us” press tour has officially blossomed into the most enchanting style spectacle of the year! Our queen of self-styling has truly outdone herself, transforming every public appearance into a vibrant, living tribute to the film’s floral themes and her character, Lily Bloom, a florist extraordinaire. From the moment she stepped out, it was clear this wasn’t just a press tour; it was a full-blown fashion narrative, a dazzling display of her unique ability to fuse character inspiration with high-end glamour. Lively has absolutely set the bar impossibly high for method dressing, proving that dedication to a role can extend fabulously to your wardrobe. We are truly living for every single petal, every embroidery, and every breathtaking silhouette she’s unveiled!
The grand kick-off to this floral fiesta happened at the Chanel Tribeca Festival Artists Dinner, where Lively boldly redefined red carpet dressing. She made a daring statement, opting for an outfit that seamlessly blended luxury loungewear with sophisticated evening wear. Her neoprene Chanel pantsuit, a vision of comfort meeting couture, was utterly captivating.
This isn’t just any pantsuit; it’s a masterpiece featuring vibrant orange-and-pink flowers, bedazzled buttons that sparkled with every movement, and the iconic double-C logo of the house. The trousers alone retail for a cool $3,820, and a matching jacket is also available, making this a true investment in style. To complete the look, Lively’s manicure was a miniature work of art, adorned with identical flowers, shimmering silver accents, and tiny Chanel logos, showcasing her incredible attention to detail from head to perfectly polished toe. If anyone can pull off PJs on a red carpet, it’s undeniably Lively, making us all wish our comfy clothes looked this chic!

Next, our floral muse enchanted audiences at Colleen Hoover’s annual Book Bonanza event, a must-attend for fans of the beloved author. For this significant occasion, where she discussed the pressures of bringing a cherished book character to life on the big screen, Lively was clad in a truly stunning blossoming Balmain minidress. This gorgeous piece was topped with a delicate sheer organza shirt, adding an ethereal layer to her vibrant look. Talk about a literary style moment!
Her accessory game was, as always, on point, with bedazzled Christian Louboutin heels, priced at $1,695, sparkling with every step. Posing alongside her co-star Brandon Sklenar, Lively exuded effortless elegance, perfectly embodying the spirit of the event while maintaining her signature floral flair. She shared insights into the challenges of adapting a wildly popular book, explaining, “Some people will always like a book better than a movie, and some people like a movie better than the book,” but emphasized that they “did our best to honor the book and honor the fans.” Her thoughtful approach extends beyond her acting to her sartorial choices, making every appearance a cohesive storytelling experience.
Then came a dazzling denim moment that had everyone talking! Ahead of the film’s official premiere, 2,500 lucky fans were treated to an early screening, and to celebrate, Lively and her fellow cast members collectively donned denim. But this wasn’t just any denim; Lively’s simple yet utterly stylish look was centered around a pair of Valentino jeans that redefined luxury. These embroidered denim jeans, featuring exquisite floral cutouts, carry a jaw-dropping retail price of $19,000.
She masterfully teamed this statement piece with a crisp white tank top, proving that sometimes, less is more when you have such a show-stopping foundation. The floral theme was a family affair, as co-star Brandon Sklenar sported a pair of classic jeans that were charmingly embellished with iron-on floral patches, personally added by none other than Lively herself and her co-star Isabela Ferrer. This heartwarming detail highlighted the collaborative and personal touch woven throughout the press tour, reminding us that even high fashion can have a playful, DIY spirit. It’s these unexpected, personal touches that truly make Blake’s style journey so engaging.

Blake continued her month-long floral fashion parade, documenting her journey with an Instagram post on July 11th, declaring, “A month of flower fashion has begun,” and she certainly wasn’t kidding! For a charming scrapbooking and baking event, she chose a Bode short suit, a delightful ensemble layered with a shirt from the very same brand. In a delightful twist, she revealed this particular shirt was pilfered straight from her husband Ryan Reynolds’ closet, adding a touch of playful intimacy to her public persona.
This look, much like Lily Bloom herself, perfectly captured the essence of her character, which Lively eloquently described: “Feminine and masculine. Maximalist and minimalist. Excessive and utility. A woman who is all things, all at once.” It was a powerful statement about embracing contradictions, reflecting the complex layers of her character. The next Bode masterpiece took us straight into a sugar plum fairy dream! While filming interviews and announcements against the enchanting backdrop of a flower shop, Lively stunned alongside co-star Isabela Ferrer (who plays a younger Lily Bloom) and Colleen Hoover.
This three-piece Bode set was a vision of whimsy and wonder, featuring a tutu-style skirt, priced at $890, a bedazzled floral bralette for $690, and a structured white jacket embellished with colorful designs. Adding even more sparkle, she wore bejeweled Christian Louboutin heels, completing a look that she joyously captioned on Instagram: “The closest I’ll ever get to my sugar plum fairy dreams.” Each Bode ensemble brilliantly showcased her ability to weave narrative and character into every thread of her fashion choices, truly transforming into Lily Bloom with unparalleled grace and style.
Even when taking a momentary pause from her “It Ends With Us” promotions to support her husband Ryan Reynolds at the “Deadpool & Wolverine” premiere, Blake Lively remained impeccably in character, proving her dedication knows no bounds! For the premiere itself, she made a show-stopping appearance in a vibrant red Versace catsuit, a playful nod to Reynold’s iconic Deadpool suit. It was a fierce and fabulous choice that effortlessly blended superhero glam with her undeniable personal style.

But the floral journey continued even during this heroic detour! The dynamic duo kept their theme going strong for the movie’s afterparty, where Lively chose a stunning blue-and-red Balmain mini. And what else could it be covered with? You guessed it – flowers! This brilliant choice ensured that even when celebrating another project, her personal floral narrative for “It Ends With Us” was subtly yet powerfully maintained. It’s this seamless integration of themes that makes her style so utterly captivating and genius.
Lively then brought her floral A-game to Lily Bloom’s kitchen set, filming a delightful baking video alongside her co-stars. For this charming appearance, she opted for a floral and funky vibe, selecting printed Tanya Taylor pants, priced at $395. She styled them with a chic scrunch at the ankle, pairing them effortlessly with an Aritzia tank top for $58. This look was all about casual sophistication with a delightful splash of pattern.
Layered on top was a vintage Chanel vest, adding a touch of timeless elegance and a hint of unexpected luxury. For accessories, Lively chose whimsical mushroom-inspired Brent Neale pendants, a playful detail that perfectly complemented her ensemble, and a sequined Chanel purse, providing just the right amount of sparkle. Her choice of attire for this event perfectly demonstrated how she can infuse high fashion into a seemingly casual setting, always staying true to her blooming aesthetic.

Even in what might initially appear as “neutral territory,” Lively’s commitment to her floral theme shone through with breathtaking subtlety. Lounging on a couch for an Instagram post, she showcased a lacy leather Michael Kors minidress. Upon closer inspection, this seemingly understated gown was, in fact, flush with delicate flowers, a testament to her keen eye for detail. “Flower fashion time: Atlas’ Living Room edition,” the actress captioned her post, inviting fans to appreciate the hidden blooms.
To complete this elegantly layered look, she championed pal Gigi Hadid’s cashmere line, topping her dress with a Guest in Residence cardigan, priced at $465. The true showstopper, however, were her Christian Louboutin pumps, retailing at $1,195, which featured sculptural gold heels shaped like intricate ginkgo leaves. Lively herself was utterly smitten, writing, “The floral stems on these heels are insane. I wish I had a better picture 😭” This ensemble beautifully illustrated her ability to integrate natural, botanical elements in the most sophisticated and unexpected ways, proving that flower fashion knows no bounds, even in a living room setting.
Lively continued to champion unique denim statements, delighting fans with a nod to current trends on Instagram. She proudly showed off a rose-embellished Cinq à Sept denim set, featuring stretchy dark denim adorned with iron-on crystals. This look was not just stylish; it was a nostalgic moment for her, as she captioned her post, “Stretchy dark denim with iron on crystals is back.” She went on to express her gratitude, adding, “Thank you gen z for your contribution to bringing back my middle school dream clothes.” It’s clear that Blake’s fashion journey isn’t just about high fashion, but also about embracing fun, personal style that resonates with her own past and current trends, making her incredibly relatable and endlessly stylish.

Prepare for a whirlwind because Blake Lively truly outdid herself with a single, incredibly busy press day in New York City, pounding the pavement in not one, not two, but three distinct floral looks! It was a masterclass in quick changes and sartorial dedication, beginning with her arrival at a taping for “Live with Kelly and Mark.” For this appearance, she exuded timeless elegance in a pristine white vintage Vivienne Westwood halter dress from the London label’s spring 1994 collection. She perfectly accessorized this classic piece with petaled Louboutin pumps and a chic stack of wooden bangles, demonstrating how to infuse a vintage silhouette with fresh, botanical details.
Her second ensemble of the day was nothing short of a dream: a breathtaking Dauphinette gown, valued at $3,495. This ethereal creation boasted a whimsical printed bodice and a dramatic tiered skirt, exquisitely trimmed with rows of soft pastel feathers. It was a fantastical vision that truly embodied a modern-day fairytale. And just when you thought she couldn’t possibly top herself, Lively unveiled her third and final look of the day. This one was less voluminous but equally eye-popping: a stunning beaded minidress, also by Dauphinette, intricately adorned with shimmering water lilies and playful fish.
According to a TikTok video posted by the brand, this intricate design was a labor of love, requiring over 300 hours to meticulously craft, a true testament to its artistry. To finish off this unforgettable look, Lively chose a dazzling bedazzled mushroom clutch from Katy Perry’s collaboration with Judith Leiber, perfectly complementing the whimsical nature of her dress. And, of course, no Blake Lively ensemble is complete without the perfect footwear; she opted for “ruby slippers” by Christian Louboutin, adding a final touch of sparkle and magic to her already radiant presence. This triple-threat fashion display underscored her incredible versatility and commitment to storytelling through style.

Global Glamour and Artistic Flourishes: The Grand Crescendo of Blake Lively’s Floral ‘It Ends With Us’ Style Journey
Just when you thought Blake Lively’s floral fashion extravaganza couldn’t get any more captivating, our self-styling queen took her breathtaking ‘It Ends With Us’ style journey across the globe, culminating in a series of looks that redefined red carpet glamour and thematic dressing! The international leg of her press tour was a veritable masterclass in fashion, demonstrating her unparalleled ability to weave storytelling into every single thread. From London’s diverse palette to Copenhagen’s fairytale finale, Blake ensured that the blooming narrative of Lily Bloom traveled far and wide, leaving us utterly mesmerized by her sartorial genius.
London, a city known for its eclectic style, became the canvas for a breathtaking display of Blake’s diverse fashion repertoire. She effortlessly transitioned from powerful suiting to dramatic gowns and chic trench coats, all while keeping her signature floral motif exquisitely in bloom. One of the most talked-about moments was her daring appearance at a photocall, where she posed in a pristine white Stella McCartney suit, festooned with delicate flowers. In a bold move that perfectly captured her edgy yet elegant spirit, she opted to wear no shirt beneath the suit, with sheer, floral-embroidered underwear subtly peeking over her trousers. The look was perfectly complemented by green crystal-covered Aquazzura stilettos, their vibrant hue mirroring the stems and leaves of the suit’s blossoms, proving that every detail, even down to her footwear, was meticulously considered for maximum impact.
Later on that same whirlwind day, Blake seamlessly transformed her look, swapping the sharp white Stella McCartney for an elegant tweed Chanel skirt set. This ensemble was trimmed with monochromatic camellias, exuding timeless sophistication. She paired it with crisp white tights featuring the iconic double-C logo of the house, and Christian Louboutin pumps, also adorned with matching camellia flowers. This transition showcased her incredible versatility, moving from a daring, modern statement to a classic, refined silhouette with effortless grace, all while maintaining the consistent floral narrative that has defined this entire press tour.

But the London style parade didn’t stop there! Lively managed to squeeze in two equally stunning gray getups, each a testament to her keen eye for detail and texture. The first was a chic Burberry trench coat, artfully designed with intricate cutwork flowers that added a touch of botanical artistry to the classic outerwear. She styled this with dazzling bejeweled Manolo Bahniks, proving that even a seemingly understated piece can be elevated with the right accessories. Following this, she charmed onlookers in a sophisticated houndstooth patchwork suit by Thom Browne, accessorizing with elegant pointy-toed brogues and a unique box bag inlaid with delicate mother-of-pearl blossoms. Each London look was a distinct chapter, showcasing different facets of the floral theme, from bold and modern to subtly intricate.
The London premiere of “It Ends With Us” truly marked a moment of major drama and glamour. Blake graced the red carpet in an absolutely show-stopping crystal mesh Tamara Ralph Couture column gown. This exquisite piece was adorned with sparkling orchids and cherry blossoms meticulously integrated along the bodice, creating a dazzling, ethereal effect that seemed to shimmer with every movement. Adding an extra layer of theatricality, she bundled up in a magnificent feathered scarlet overcoat, even generously letting a fan try on her outré outerwear during the event – a delightful, personal touch that only Blake could pull off! As expected, her ensemble was perfected with elegant Lorraine Schwartz jewelry and her ever-present, iconic Christian Louboutin heels, cementing her status as a true red carpet visionary.
The international crescendo reached its breathtaking peak in Copenhagen, where Blake Lively embraced a true fairytale fantasy for the premiere of “It Ends With Us.” She stepped onto the carpet in an Atelier Versace gown that looked as though it was plucked from a dream. This magnificent creation featured an intricately embellished corset top that sculpted her silhouette to perfection, flowing into a full, voluminous floral-print skirt. The gown was a symphony of elegance and enchantment, a fittingly royal bloom that celebrated the culmination of her global style journey. Every aspect of the dress, from the delicate embellishments to the sweeping skirt, spoke to a narrative of beauty, strength, and transformation – much like Lily Bloom herself.
Throughout this epic style odyssey, a meticulous ‘designer deep dive’ reveals Blake’s consistent loyalty to certain brands while also embracing unique craftsmanship, creating a truly unforgettable wardrobe. Dauphinette, a label that champions fantasy and sustainable fashion, emerged as a standout, appearing multiple times in various forms. We saw its whimsical touch in her New York City press day looks, including the dreamy gown with feathers and the intricate beaded minidress requiring over 300 hours of meticulous handcrafting. Later, she showcased Dauphinette’s edgier side with two leather looks featuring a moto jacket and shorts, both hand-painted with pretty florals. This recurring presence highlights Olivia Cheng’s vision of utilizing recycled or vintage materials, proving that high fashion can also be incredibly conscious and artistic.

Chanel, another beloved brand for Lively, was seamlessly integrated into her floral narrative. From the initial neoprene pantsuit at the Tribeca Festival to the vintage vest she layered over Tanya Taylor pants, and the exquisite tweed skirt set worn in London, Chanel’s iconic elegance was infused with botanical elements. The brand’s classic motifs, like the double-C logo and camellia flowers, were reinterpreted through a floral lens, demonstrating how a heritage brand can feel fresh and perfectly on-theme. Lively’s selection of Chanel pieces, from luxurious loungewear to polished suits, consistently added a layer of sophisticated charm to her blooming wardrobe.
Versace truly allowed Blake to explore the full spectrum of the floral theme, showcasing its remarkable versatility from fierce superhero glam to ethereal fairytale. We saw the vibrant red Versace catsuit that playfully nodded to Ryan Reynolds’ Deadpool, followed by a blue-and-red Balmain mini (covered in flowers!) for the afterparty. She then dazzled in a sheer slip dress adorned with red flowers, strawberries, and ladybugs, paired with unexpected yellow floral tights. The Copenhagen premiere’s Atelier Versace gown, with its intricately embellished corset and full floral-print skirt, epitomized a royal bloom. Even a bubblegum pink Atelier Versace minidress with a corseted bodice and lace-trimmed skirt for an afterparty showcased the brand’s ability to be both edgy and delicate within the floral narrative. Each Versace look was a statement, pushing the boundaries of what floral fashion could be.
And let’s not forget the dazzling footwear that grounded these incredible ensembles – Christian Louboutin heels were practically a co-star in this fashion narrative! From the bedazzled heels at Book Bonanza to the sculptural gold ginkgo leaf heels that Blake herself adored, and the iconic ‘ruby slippers’ that added a final touch of magic, Louboutin’s creations consistently provided that extra sparkle and thematic detail. Whether adorned with petals, crystals, or botanical motifs, these heels were far more than mere accessories; they were integral components of her meticulously crafted looks, showcasing her commitment to head-to-toe perfection.
Bode, with its unique blend of masculine and feminine aesthetics, played a significant role in capturing the complex essence of Lily Bloom. Lively’s choices, from the short suit pilfered from Ryan Reynolds’ closet to the enchanting three-piece set with a tutu-style skirt and bedazzled floral bralette, perfectly embodied her description of Lily: “Feminine and masculine. Maximalist and minimalist. Excessive and utility. A woman who is all things, all at once.” These selections allowed her to visually articulate the multifaceted nature of her character, transforming her into Lily Bloom with unparalleled grace and style, while simultaneously elevating the narrative through her wardrobe.

Other notable designers contributing to this floral tapestry included Oscar de la Renta, with a stunning strapless floral-embroidered minidress that exuded glamour, and Stella McCartney, whose white suit festooned with flowers and chap jeans with embroidered florals offered unique interpretations. Christopher John Rogers brought a playful juxtaposition of patterns with a polka-dotted dress styled with floral cargo pants and a matching coat, showcasing an avant-garden approach. Even the whimsical mushroom clutch from Katy Perry’s collaboration with Judith Leiber added a touch of delightful fantasy, proving that no detail was too small to contribute to the grand floral vision.
What makes this press tour truly extraordinary is the ‘thematic consistency’ woven into every single look, each one echoing Lily Bloom’s spirit with astonishing precision. Blake’s fashion choices were never just about looking good; they were a profound act of method dressing, a living, breathing extension of her character. As Lily Bloom, a florist, the floral motif was a natural fit, but Lively elevated it beyond literal blossoms. Each ensemble, whether overtly flower-printed or subtly adorned with botanical elements, spoke to Lily’s journey – a woman who is strong yet vulnerable, complex yet harmonious. The way she blended contrasting elements, like the “feminine and masculine” or “maximalist and minimalist,” directly reflected Lily’s layered personality, making her wardrobe a visual narrative of the film itself.
Central to this sartorial triumph is ‘the impact of self-styling,’ with Blake Lively truly serving as her own fashion visionary. It’s an almost mythical feat in Hollywood, where most stars rely on professional stylists. Lively’s hands-on approach ensured an unparalleled level of cohesion and personal authenticity in every outfit. Her intimate understanding of the character, combined with her innate fashion sensibility, allowed her to curate a wardrobe that was not only stunning but deeply meaningful. This self-styling allowed for subtle nuances, unexpected combinations, and a personal touch – like adding iron-on floral patches to her co-star’s jeans – that a hired stylist might not always achieve. She didn’t just wear the clothes; she inhabited them, using fashion as a powerful tool for storytelling and character embodiment.
The ‘social media narrative’ also played a crucial role in amplifying Blake’s floral journey and engaging fans directly. Her Instagram posts became an extension of the press tour, offering personal commentary, behind-the-scenes glimpses, and often humorous insights into her fashion choices. Captions like “A month of flower fashion has begun,” and “The closest I’ll ever get to my sugar plum fairy dreams” gave fans an intimate look into her process and playful spirit. She even thanked Gen Z for bringing back “stretchy dark denim with iron on crystals,” making her incredibly relatable. Her witty banter, like joking about her co-star Brandon Sklenar changing his shirt to let hers shine, or her heartfelt tribute to Britney Spears when wearing her iconic Versace dress, created a dynamic, interactive experience, deepening the connection between her fashion, her character, and her audience.

Ultimately, Blake Lively’s ‘It Ends With Us’ press tour journey moved ‘beyond the blooms,’ showcasing the incredible versatility and edgy interpretations of floral fashion. It wasn’t just about delicate, pretty flowers; it was about exploring the motif in its most diverse and unexpected forms. We saw edgy interpretations like the Dauphinette leather moto jacket, hand-painted with florals, and the innovative Dauphinette chainmaille top made of hundreds of preserved, pressed flowers, demonstrating how blooms can be both tough and delicate. Her use of bold prints and patterns, such as the polka-dotted Christopher John Rogers ensemble with floral cargo pants, or the Versace dress adorned with strawberries and ladybugs, proved that floral could be playful and avant-garde. Even subtle details, like the lacy Michael Kors minidress flush with hidden flowers or the sculptural Christian Louboutin heels shaped like ginkgo leaves, highlighted that the floral theme could be both overt and deeply nuanced. This boundless creativity cemented Blake Lively’s reign as a fashion icon, proving that with imagination, method dressing can truly blossom into a global, unforgettable phenomenon!
