As the air grows cool and the leaves start their colorful transition, fall challenges us to rethink our makeup habits with warmth and imagination. The changing of the seasons isn’t solely about raiding the closet for oversized sweaters it’s an opportunity to experiment with new colors, textures, and techniques that embody autumn. From rich, spicy hues to nostalgic frosted finishes, the makeup trends for fall 2025 are as diverse as they are approachable, offering something for everyone, whether you’re a makeup newbie or a seasoned enthusiast.
This year, beauty trends borrow from nature’s hues and cultural references, such as the soothing scent of a pumpkin spice latte or the warm light of golden hour. Makeup artists are mixing classic standbys with bold, new interpretations, so there’s something to match every mood and occasion. These trends are meant to be mixed-and-matched, so you can play with bold statements or subtle tweaks that feel intimate and authentic to you.
So, grab your makeup bag, cozy up with a warm drink, and dive into the top 12 makeup trends for fall 2025. We’ll explore how to bring each look to life with practical tips, product recommendations, and a touch of inspiration to make your beauty routine as vibrant as the season itself.
Pumpkin Spice Hues
The pumpkin spice trend is akin to enveloping yourself in the coziness of a warm autumn afternoon. Cinnamon, caramel, and chocolate hues prevail in this style, recalling the soothing feelings of your go-to fall drink. The rich tones are flattering on everyone, and they are a staple for developing a relaxed, welcoming makeup look that glides effortlessly from a casual brunch to a night out.
To achieve this look, begin with a warm-colored eyeshadow palette of colors such as burnt orange, terracotta, and golden brown. Use a medium shade all over your lids, then insert a darker shade in the crease for depth, and top with shimmery gold on the center for a sparkle of light. Combine this with a cinnamon-colored blush brushed lightly on your cheeks and a creamy caramel lipstick to bring it all together.
Success Tips:
- Blend smoothly using a fluffy brush to prevent harsh lines.
- Choose cream-based products for a soft, natural look.
- Try a glossy lip topper to give the monochromatic look a trendy edge.
Texture takes center stage in this trend. Velvety blushes and mousse-like liquid eyeshadows leave a creamy, diffused finish that feels as decadent as it appears. They melt into the skin, providing you with that freshly polished look ideal for chilly fall mornings.
Golden Hour Glam
Golden hour glam fits the warm, sunny sheen of those special moments around sunset. All about warm, bright colors that have your skin looking like it’s enjoying the final remnants of summer, even as the fall arrives. It’s a look that’s fresh yet forever, ideal for someone who wants to be noticed without going overboard.
Begin with a hydrating skin tint or light foundation to set up a dewy base that catches light naturally. Top with a cream or liquid highlighter in champagne or soft gold applied at the high points of your face cheekbones, bridge of the nose, and above cupid’s bow. For the eyes, sweep metallic colors such as bronze or copper over your lids, leaving the edges soft for natural but dramatic effect.
Product Picks:
- Select a moisturizing primer to complement the dewy finish.
- Select highlighters with gentle shimmer so as not to look glittery.
- Apply a glossy lip formula in golden nude to complement the consistent glow.
The trick to golden hour glamour is application. Ditch dense brushes and use your fingertips to blend products into a smooth, lit-from-within complexion. The technique emulates the warm natural glow of sunlight, perfect for day events or a low-key fall day when you need to appear effortlessly radiant.
Goth Grunge Revival
The ’90s are stepping out in bold fashion with the goth grunge revival, and its nostalgic rebellion fused with contemporary sophistication. It’s all about embracing an edgy, moody aesthetic and dressing it up enough to be worn on a daily basis. It’s ideal for those who wish to tap into their inner rock star without going all out punk.
Develop a smoky eye with heavy charcoal or black eyeshadow, smudging the edges for the lived-in, perfectly imperfect effect. Add a crisp winged eyeliner to frame the eyes and pile on jet-black mascara for dramatic lashes. For the lips, opt for a glossy berry or plum color to keep the look modern and up-to-date, shunning the matte finishes of yesteryear.
How to Nail It:
- Apply a gel eyeliner for sharp wings that will last the whole day.
- Smudge eyeshadow with a tiny brush for a precise, sloppy effect.
- Round out dramatic lips and eyes with a light base to keep the face from becoming too much.
Leave the rest of your makeup simple to allow the eyes and lips take center stage. A matte foundation with subtle contouring gives you a clean slate, then a soft neutral blush adds warmth. The versatility of this trend means you can turn up the volume for a night out or tone it down for a day look.
Berry Bold Lips
There’s nothing that says fall like a bright berry lip, a style that’s both classic and spot-on for 2025. Rich cranberry, raspberry, and blackberry hues provide a posh splash of color that complements every complexion. It’s a look all about making a statement without having to try too hard, ideal for everything from business meetings to low-key date nights.
Prep your lips with a gentle exfoliating scrub and a hydrating balm for a smooth, even application. Use a creamy or satin-finish lipstick in a rich berry shade, and for added staying power, outline and fill in with a matching lip liner before applying the lipstick. Blend the liner slightly inward to create a seamless, long-lasting finish.
Pro Tips:
- Exfoliate lips weekly to prevent dryness in cooler weather.
- Apply with a lip brush for accuracy, particularly with dark colors.
- Combine with subtle eye makeup, such as mascara and a neutral shadow, to keep the attention on your lips.
To counteract the boldness, keep eye makeup subtle a dash of mascara and a dot of champagne highlight on the inner corners of your eyes suffice. This trend’s flexibility makes it a fall staple that can easily go from relaxed days to fancy nights with a simple change of accessories.
Food-Inspired Makeup
Foodie makeup is sweeping the social media landscape, and rightly so it’s playful, innovative, and a little surprisingly wearable. From latte-based bronzed makeups to strawberry-tinted blushes, these trends allow you to bring your go-to fall flavors to your makeup routine. They’re ideal for anyone who enjoys a lighthearted, innovative beauty vibe.
To achieve the latte effect, apply soft browns and nudes all over your eyes, cheeks, and lips, and blend to create a monochromatic, coffee-colored glow. For strawberry makeup, apply light and dark pink blushes on your cheeks and nose, replicating a sun-kissed flush, and finish with a peachy highlighter for added shine. A sheer, glossy lip finishes it off.
Get the Look:
- Apply cream blushes for a natural, blended finish.
- Experiment with mixing shades to create custom colors inspired by your favorite foods.
- Keep tools clean to avoid muddying the soft, fresh tones of these looks.
The beauty of this trend is its accessibility you don’t need high-end products to make it work. Whether you’re using drugstore finds or luxury palettes, the focus is on creativity. So, channel your inner barista or baker and have fun crafting a look that’s as delicious as it is stylish.
Velvety Textures
With the dewy finishes of summer disappearing, fall 2025 brings on rich, matte textures that are both luxe and sensible for colder climates. From mousse blush to matte lipstick, these products give the soft-focus effect that’s ideal for the season’s snuggle factor. They’re long-wearing and great for those dry, less humid days.
Replace liquid bronzers with powder or mousse options to get that velvet finish. Use a matte foundation or setting powder for a sleek base, and top with a mousse blush in a warm color such as rose or terracotta. Use matte eyeshadows in fall colors such as taupe or brick red for the eyes and a matte lipstick in a deep color.
Texture Tips:
- Apply mousse products using a thick brush for a uniform application.
- Fix matte formulas with a light dusting of translucent powder for long life.
- Use warm-toned mattes to provide warmth to the fall look.
This style is all about ageless sophistication with an updated edge. The matte finish is sophisticated and chic, ideal for anything from workdays to night out. And these textures perform wonderfully in fall’s cooler, drier climate, so your look remains flawless all day long.
Runway-Ready Lashes
Lashes are taking center stage this fall with dramatic, runway-style looks that make any makeup routine. From embracing spider lashes that are clumpy to playing with colored mascara, the idea is to get your eyes noticed with ease. It’s an easy, playful way to create drama for your face.
For clumpy lashes, apply a volumizing mascara heavily to both upper and lower lashes, allowing the formula to build up for a chunky, textured look. For a pop of color, use mascaras in a shade such as cobalt blue or emerald green, applying them lightly for a discreet pop or heavily for a statement. Balance with neutral makeup to leave the spotlight on your lashes.
Lash Hacks:
- Apply a lash primer to add volume prior to mascara application.
- Vibrate the mascara wand at the lash base for optimum effect.
- Gently remove any smudges with a cotton swab for a finished look.
This trend is ideal for those who want to test the waters without transforming their regimen. As makeup artist Nina Park recommends, experimenting with mascara is a simple way to update your look, from a dramatic night look to a fun day look.
Frosted Inspiration
Frosted makeup is having a retro revival, tapping into Y2K spirit with icy blue shadows, pearlescent glosses, and glittering highlighters. The look is all about glamour play, ideal for holiday gatherings or autumnal hangouts. It’s retro-feeling yet new, with limitless potential for tailoring.
Begin with a cool-colored eyeshadow palette with colors such as silver, lavender, or frosted blue. Apply a light color across your lid, subtly extending towards the outside for a frosty look, and top with a shimmery highlighter over your inner corners and brow bones. Cap off with a sheer, frosty lip gloss in pale pink or champagne for a cohesive, radiant finish.
Frosted Favorites:
- Utilize a wet brush for maximum shimmer when using frosted shadows.
- Apply gloss over a naked lipstick for added depth.
- Mix shimmer with matte skin to prevent a too-shimmery appearance.
The adaptability of frosted makeup makes it a seasonal standout for fall. Combine it with velvety textures on the lips or cheeks to achieve balance, makeup artist Ash K. Holm advises. Whether you take a subtle or bold approach, this look brings a touch of shine that’s ideal for the season’s party atmosphere.
Graphic Liner Drama
Graphic eyeliner is the go-to fall trend for boundary-pushing makeup lovers. This creative look is all about dramatic shapes, bright hues, and imaginative placements that make your eyes a work of art. It’s edgy, personalized, and ideal for flaunting your own style.
Attempt a floating liner style by creating a thin line over your crease with a colored or black liquid liner, or be dramatic with double-winged liner or geometric lines. White, electric blue, or neon green colors give a trendy look. Practice on skin without eyeshadow first to get the design right before building over eyeshadow.
Liner Tips:
- Apply a liquid liner with a fine tip for clean, precise lines.
- Outline your look with a pencil liner first before going liquid.
- Keep the rest of your makeup subtle to allow the liner to stand out.
Isamaya French, makeup artist, stresses precision for this look, suggesting steady hands and practice to get bold designs just right. Whether you’re adding a subtle note or going all out for a masterpiece, graphic liner allows you to tap into your inner artist and make a statement.
Blush Draping Revival
Blush draping returns, with a vintage-inspired method that contours and elevates the face using bright color. The trend takes blush beyond the cheeks, sweeping it upward to the temples and even onto the eyelids for a uniform, polished finish. It’s an ideal fusion of vintage flair and contemporary sophistication.
Select a blush in a warm color such as terracotta, deep peach, or vintage rose. With a fluffy brush, apply it to the apples of your cheeks and blend upward to your temples. For a monochromatic look, sweep the same shade lightly across your eyelids and blend softly to prevent harsh lines.
Draping Dos:
- Blend thoroughly to create a seamless look from cheeks to temples.
- Layer cream and powder blushes for a long-lasting, radiant finish.
- Gently pat the lids with a light hand to maintain the soft, natural look.
This welcoming trend is suitable for any face shape or skin tone, according to makeup artist Patrick Ta. It’s elegant enough for a special occasion or everyday use, bringing sophistication that looks effortlessly chic for fall.
Metallic Moments
Metallics are illuminating autumn 2025 with glittering eyeshadows, shiny lipsticks, and dramatic highlighters that bring glamour to any look. It’s a trend all about reflecting light in a breathtaking manner, making it perfect for special occasions or daily sparkle. It’s edgy yet versatile, providing infinite possibilities.
Use a metallic eyeshadow in rose gold, bronze, or gold on your lids, centering it for a halo look. On lips, use a metallic gloss or lipstick in berry or copper for a showstopper, or use subtle shimmer for everyday wear. A high-gloss highlighter on cheekbones pulls it all together.
Metallic Musts:
- Apply primer to make metallic shadows stand out and stay in place longer.
- Use lip products with a brush for a precise, even application.
- Combine metallic and matte finishes for a well-balanced, trendy look.
Metallics are favorite makeup trend of makeup artist Leo Chaparro because they make for a fun, celebratory feel perfect for fall’s holiday season. Go full glam or play it low-key, this trend brings a touch of luxury to your makeup effortlessly.
Soft-Glam Neutrals
Soft-glam neutrals are still a fall go-to, providing a classic, refined look that complements your natural beauty. The trend is all about warm, neutral shades that produce a classy yet subtle style, great for those who prefer low-maintenance makeup. It’s all about effortless chic.
Begin with a radiant base through a hydrating skin tint or foundation. Warm up with a bronzer and a light blush in peaches or mauves, blending for a natural flush. For eyes, matte or satin neutral eyeshadows work best, with the same dark shade applied in the crease for depth, finishing with a nude lip balm or lipstick.
Soft-Glam Essentials:
- Bend well for a smooth, natural finish.
- Select warm-toned neutrals to enhance fall’s warm look.
- Apply a lightweight foundation to allow your natural texture to shine.
The versatility of this trend makes it suitable for any occasion, whether it’s work or weekends. Makeup artist Nina Park emphasizes the value of blending to attain that soft, natural look that characterizes soft-glam neutrals, and thus it’s a staple for fall 2025.
Fall 2025 makeup trends are a celebration of creativity, nostalgia, and versatility. From the warm hug of pumpkin spice shades to the graphic drama of graphic liner, there’s a look for every personality and occasion. Combine and swap out these trends to make a look that feels unapologetically you, and let your makeup express the beauty of the season. Happy experimenting!
