Cracker Barrel’s Identity Crisis: Unpacking the CEO’s ‘Not as Relevant’ Claim and the Battle for Its Southern Soul

For over fifty years, Cracker Barrel has felt like a warm hug from a grandparent you didn’t know you needed.…

Cracker Barrel’s Reckoning: Inside the Ambitious Plan to Reclaim Relevancy and Navigate a Shifting Market

For over five decades, the cozy, golden glow of Cracker Barrel’s lanterns has been a reassuring beacon along American highways,…