In today’s world, shoppers are always looking for ways to save money on groceries without sacrificing quality, and Food Lion, a trusted name since 1957 with over 1,000 stores in the Southeast and Mid-Atlantic, is stepping up its game with the innovative Shop & Earn program.
Food Lion customers now have an exciting new way to boost their savings with the Shop & Earn program, which enhances the existing MVP Customer Rewards Program by offering personalized deals on the items shoppers buy most, adding even more savings opportunities beyond regular MVP discounts and coupons.
As Deborah Sabo, Food Lion’s Senior Vice President of Marketing, explained, ‘Shop & Earn is a unique loyalty program that puts our customers in charge of their savings,’ emphasizing how this program tailors offers to individual buying habits, creating ‘nearly endless savings opportunities’ for shoppers.
Getting started with the Food Lion Shop & Earn program is a streamlined and user-friendly process, meticulously designed for customer convenience. To unlock these personalized monthly offers and link them directly to your MVP Card, the initial step involves activation. Customers can easily activate their offers by visiting www.foodlion.com and navigating to the Shop & Earn tab within the Savings Hub, or by utilizing the Food Lion Mobile App.
Once offers are activated, the next phase is to engage in shopping and earning. Shoppers simply need to shop their activated offers while using their MVP Card, working towards their specified goals. The program ensures full transparency by allowing customers to track their progress conveniently at www.foodlion.com/shop&earn or through the Food Lion Mobile App. Upon reaching the set goal for an offer, the accumulated rewards are instantly loaded to their MVP Card, preparing them for future use.
The final step in this straightforward cycle is redemption. The beauty of Shop & Earn lies in its seamless redemption process: rewards are automatically applied and deducted from the total on the customer’s very next shopping trip. This eliminates the need for manual coupon clipping or navigating complex redemption procedures, making the entire savings experience effortless and intuitive for the shopper.
Earning rewards with Shop & Earn is simple and based on your spending, directly rewarding you for buying everyday essentials like fresh produce and pantry staples, though items like alcohol, tobacco, gift cards, and certain dairy products in specific states are excluded to help you plan your purchases effectively.
Rewards are accumulated based on specific spending thresholds within designated product categories. For instance, a customer might receive an offer for a $3 reward once they spend $15 in the Dairy Department over the course of a month. Another common example from the program’s offerings includes the opportunity to earn $4 when spending $30 on meat and seafood, or $2 when spending $15 on cleaning, laundry, and paper goods. These targeted offers ensure that savings are directly relevant to a customer’s typical grocery list.
It’s crucial for shoppers to understand that the rewards earned are not immediately applied during the transaction in which they are accrued. Instead, once the spending goal is met, the reward amount is deposited into the shopper’s “My Wallet” within their MVP account. This earned money then becomes available for automatic redemption on the *next* shopping trip, ensuring a clear and predictable flow of savings. This system means that while you earn today, you save tomorrow, allowing you to easily anticipate and manage your discounts.
New offers are consistently made available to customers on the first day of each month. Shoppers can begin earning rewards as soon as they visit the Shop & Earn landing page to activate their personalized offers and initiate tracking. Customers then have until the last day of that same month to earn their rewards, providing a full calendar month to meet their spending goals. Once earned, these rewards remain redeemable until the end of the *following* month, offering ample time to utilize the accrued savings.
The convenience of tracking earnings progress cannot be overstated. Shoppers can easily monitor their spending on each offer either online via www.foodlion.com/shop&earn or through the intuitive Food Lion Mobile App. This digital accessibility allows customers to stay informed about their personalized offers and reward earnings in real-time. Moreover, the mobile app serves as a comprehensive savings hub, enabling customers to load digital coupons directly to their MVP Card, further amplifying their savings potential in a single, convenient platform.
Before its full launch across all 10 states, Food Lion conducted successful pilot tests in Raleigh and Greensboro, N.C., gathering valuable customer feedback that shaped the program into the beneficial tool it is today and proved its strong appeal to shoppers seeking real savings.
Customer testimonials from the pilot phases painted a clear picture of the program’s positive impact. One satisfied customer expressed appreciation for the program’s ability to provide “additional discounts on everyday items.” Another enthused, “I have saved money and who doesn’t like saving money!” These direct quotes underscore the program’s effectiveness in delivering on its promise of financial benefit to the consumer.
One customer highlighted how ‘[Shop & Earn] is a nice, extra incentive that makes Food Lion stand out from the other grocery stores,’ and another customer added, ‘I like being rewarded for being a loyal customer,’ underscoring the program’s effectiveness in enhancing customer loyalty and satisfaction.
To mark the program’s widespread launch, Food Lion introduced a special introductory offer for new Shop & Earn users. Upon activation, customers automatically receive an offer to “Earn $10.00 when you Spend $30.00” within their first month. Once the $30 spending threshold is reached, the earned $10 is promptly displayed in the shopper’s “My Wallet” within their MVP account, ready for use on their subsequent shopping trip. This initial incentive provides a significant boost to new participants, showcasing the program’s immediate value.
The Shop & Earn program works hand-in-hand with the established Food Lion MVP card, which remains central to receiving exclusive savings, personalized deals, and an overall enhanced shopping experience, with Shop & Earn offering additional, tailored savings that complement existing MVP benefits.
Obtaining a Food Lion MVP card is a simple and crucial first step to accessing both the traditional MVP benefits and the new Shop & Earn rewards. Signing up for the MVP program is free and accessible to everyone. The process can be completed in-person at any local Food Lion store, where customer service representatives are available to assist with filling out a quick registration form. Alternatively, prospective members can sign up conveniently online via the Food Lion website, providing basic details such as name, email address, and phone number to create their MVP account.
After registering, your MVP card is your key to unlocking savings on every eligible purchase, allowing you to accumulate points for every dollar spent, which can then be redeemed for discounts, especially with special promotions like double points days or exclusive product discounts.
Redeeming your MVP rewards is just as easy as earning them; simply present your MVP card or provide your phone number at checkout, and the system will automatically apply your earned points as discounts, with potential for fuel rewards at participating gas stations as well.
The MVP card offers more than just discounts; it creates a personalized shopping journey by using your purchase history to send you relevant deals on items you frequently buy, and its user-friendly design means all eligible discounts are automatically applied at checkout, making saving effortless.
